Get Ready for These Big E-Commerce Dates: A Guide for Amazon Sellers

As an Amazon seller, you know that the holiday season is a time when sales really take off.

But did you know that there are other key dates throughout the year when you can generate big sales as well?

In this blog post, we will give you a guide to some of the biggest e-commerce dates of the year. By preparing for these dates, you can make sure that your business is ready for a surge in massive sales and beat competitors!

January 2023: The New Year's Resolutions

January is the perfect time to get customers excited about making their New Year’s resolutions.

Take advantage of this by promoting products that help customers reach their goals. Whether it's fitness equipment, healthy food items, or educational materials, you can be sure your store is ready for those looking to kick off the new year with a bang.

Here are a few dates to keep in mind in January:

• January 1: New Year’s Day
• January 10-12: The Outdoor Retailer Snow Show
• January 15-17: NRF 2023: Retail’s Big Show & Expo
• January 16: Martin Luther King (MLK) Day
  

Make sure you run discounts or ad campaigns especially during these days to generate sales.

February 2023: The Month of Love

February is the month of love with Valentine's Day, so why not use that to your advantage?

Create campaigns and discounts that promote gifts for couples, friends, and family. You can also encourage customers to shop for themselves – after all, everyone deserves a little love!

Here are some dates you’ll want prepare for:

• February 1: Start of Black History Month
• February 2: Groundhog Day
• February 12: Super Bowl Sunday 
• February 14: Valentine’s Day
• February 20: Presidents’ Day
  

Remind your customers that shopping early is the best way to guarantee their gifts will arrive on time.

And don’t forget, advertising budget-friendly items or discounts can go a long way!

March 2023: Spring Updates

As winter comes to an end and spring arrives, people start preparing for warmer weather, outdoor activities, and vacation season. Think about ways you can capitalize on the spring season, like offering discounts on outdoor gear, beachwear, or travel accessories.

Here are a few dates to note:

• March 1: Start of Women’s History Month
• March 8: International Women’s Day
• March 12: Daylight Saving Time
• March 13-15: The Prosper Show
• March 17: St. Patrick’s Day
• March 20: First day of spring
• March 28: Easter Sunday
  

March is also a great time to start thinking about your summer promotions.

Whether it’s discounts on a new collection, free shipping, or special deals, now is the time to begin planning how you will make the most out of warmer weather and longer days!

April 2023: Easter Season

April marks the start of Easter season, which can be a great opportunity for Amazon sellers.

(it's also a month of fools.)

Think about stocking up on items like chocolates, baskets and decorations that will help customers get ready for the holiday. You may even want to consider offering special discounts or promotions around this time.

Here are a few key dates:

• April 1: April Fools’ Day
• April 2-8: Holy Week
• April 7: Good Friday 
• April 9: Easter Sunday
• April 11: National Pet Day
• April 22: Earth Day
  

April is a great time to think about sustainability and offer eco-friendly products.

Consider offering discounts on items that are more environmentally friendly, as this is something customers will be looking for.

May 2023: Celebrations Month

In May, there are several celebrations coming up that could be great opportunities to boost sales. From Mother’s Day and Memorial Day to Cinco De Mayo and Star Wars day, you can use these days as an excuse to offer special discounts or promotions for your customers.

Here are some key dates:

• May 1-4: Labor Day in China 
• May 4: Star Wars Day
• May 5: Cinco De Mayo
• May 14: Mother’s Day
• May 31: Memorial Day
  

This is also a great time to start thinking about upcoming summer promotions and discounts. Give your customers something extra special to look forward to!

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June 2023: Graduation Season

June marks the end of the school year and brings graduation season.

Consider offering discounts or promotions to help graduating students celebrate their accomplishments, such as free shipping on orders of a certain size or discounted items for graduates.

You can also use this time to advertise your back-to-school collection and get customers ready for the upcoming school year.

Here are some key dates:

• June 1: Pride Month begins 
• June 14: Flag Day
• June 18: Father’s Day 
• June 19: Juneteenth
• June 21: First day of summer 
  

Make sure to promote your graduation items early so customers will have plenty of time to make their purchases.

July 2023: The Month of Patriotism

July is the month of patriotism and celebration.

Think about ways to capitalize on Independence Day with exclusive discounts or promotions for customers.

Here are some key dates:

• July 4: Independence Day
• July 17-18: Amazon Prime Day
• July 24: National Parents’ Day
• July 28: National Milk Chocolate Day
  

You can also use this time to advertise items that are perfect for summer, such as pool floats, camping gear, or beachwear.

August 2023: Back-To-School Season

August marks the start of the back-to-school season, which is a great time to get customers ready for the upcoming school year.

Think about offering discounts on items like stationery, schoolbags, or clothing that are perfect for students. You can also offer free shipping on orders over a certain amount or promotional bundles so customers get more value for their money.

Here are some key dates:

• August 2: National Ice Cream Day
• August 7: Friendship Day 
• August 8-10: Amazon Prime Day
• August 9: Book Lovers’ Day 
• August 10: Lazy Day
  

With back-to-school season quickly approaching, make sure to plan your promotions and discounts ahead of time so customers have plenty of time to take advantage.

September 2023: Football Season Begins

September marks the start of football season and with it, lots of opportunities to get customers excited about the upcoming games.

Think about offering discounts on items that are perfect for tailgating or team apparel. This is also a great time to advertise any special promotions or bundles you may be offering.

Here are some key dates:

• September 2-6: Labor Day Weekend 
• September 3: US Open Tennis Championship begins
• September 8: Grandparents’ Day 
• September 11: Patriot Day
• September 15-16: Rosh Hashanah

Make sure to capitalize on this season by planning ahead and getting customers excited about the upcoming games.

October 2023: Halloween Season

October is the start of Halloween season, which means lots of opportunities to get creative with your marketing campaigns and promotions. 

Here are some key dates:

• October 1-31: Breast Cancer Awareness Month
• October 10: Columbus Day 
• October 11: National Coming Out Day
• October 31: Halloween

Think about offering discounts on spooky items or costumes that are perfect for trick-or-treating. You can also use this time to advertise any special bundles you may be offering.

November 2023: Thanksgiving Season

November is the start of Thanksgiving season, a great time to get customers in the holiday spirit.

Think about offering discounts on items that are perfect for entertaining guests or creating a festive atmosphere. You can also advertise your special holiday bundles and promotions so customers can get the most out of their purchases.

Here are some key dates:

• November 1-7: Diabetes Awareness Week
• November 11: Veterans Day 
• November 24-25: Thanksgiving Weekend
• November 28: Small Business Saturday

Make sure to plan your promotions and discounts ahead of time so customers have plenty of time to take advantage.

December 2023: Holiday Shopping Season

December marks the start of the holiday shopping season, a great time to make customers generous and spend money on their loved ones.

Think about offering discounts on items that are perfect for gift-giving or decorating for the holidays. You can also advertise any special bundles you may be offering so customers can get more value for their money.

Here are some key dates:

• December 1-31: AIDS Awareness Month
• December 7: Pearl Harbor Remembrance Day 
• December 24-25: Christmas
• December 31: New Year’s Eve

December sales are crazy so be sure to stock up in time.

Conclusion

Back-to-school, football season, Halloween, Thanksgiving and holiday shopping season are all great times to offer discounts, promotions, and bundles to get customers excited.

Make sure to plan ahead so you have plenty of time to capitalize on these key dates and get customers in the giving spirit. With a little planning, you can make the most of these key dates and give your customers the best shopping experience possible.

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